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Welcome to Manage The
Markets With Catherine Avery
Do you often procrastinate when it comes to your
finances
because you don't always like to deal with money?
Are you often afraid of losing money in the financial
markets, but don't know what to do about it?
Or maybe you question if your investments are really
the right ones for you!
In this brand new, bi-monthly newsletter I'll help you
address these kinds of concerns. My aim is to educate readers about issues that
should be important to all individual investors. My
ultimate aspiration is to clearly demonstrate the proper way to
manage money.
What is Catherine Avery Investment Management (CAIM)?
I founded CAIM after 25+ years experience as a portfolio manager with
Merrill Lynch, Morgan Stanley and EF Hutton. CAIM is an
investment management firm specializing in customized, fully
diversified investment portfolios for private investors. Unlike many
firms CAIM offers clients the opportunity of having direct access to
their portfolio manager, and boasts all the plusses; personalized
focus, flexibility, transparency, empathy and integrity and a low
fee structure, that a unique, small firm can offer.
CAIM's Principles
At CAIM I abide by three principles. These principles are critical in
terms of the successful investment decisions and choices I make for
my clients:
1. Focus on the long-term. Whatever your investment goals may be, I help you
choose the options that will best fulfill them and, most
importantly, unless the fundamentals of those investments change, stick with them.
2. Adjust your portfolio based on changing investment
goals, NOT market changes or 'hot' stock performances. As long as your investments meet your goals,
I'll stick with them. What I don't do is chase performance - it can
often lead to disaster.
3. Be disciplined: buy low and sell high. This type of 'smart rebalancing' calls for the
skill and patience of an experienced investment professional. I am a seasoned
professional who has an almost instinctive feel for the market
pulse. I can sense when prices are at a level that represent a
genuine buying opportunity-a prospect that might be missed by a less
experienced investor.
For
those of you with questions, feel free to call me at 203.966.2721.
Also please visit my website at
www.catherineaveryinvest.com and take a look at the
Free Portfolio Evaluation!
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Today's Case Study
I recently had someone approach me about signing up for
a free portfolio evaluation. She had an account at a very large
investment firm but was not happy. Her financial advisor had
prepared a new list of investments, and as I looked over what this
other "professional" had prepared for her, I thought: "Not bad!"
Then I began my interviewing process with her, which I always do
before making any recommendations to a client. I asked her, "Do you
work?" "What type of work do you do?" "What is your salary?"
"Is this your dream job?" "How do you envision your life in the next
5-10 years?" "Are you married?" "Do you have children?" "How's your
health?"
When I got to this last question, there was a long pause on her part.
Then she wanted to know why I was asking all these questions.
I told her it was important for me to get to know her as a person,
and her answers to these questions could, at any time, affect the
cash flow in her life.
As it turned out this woman had faced several health issues over the
past few years, and it posed a problem in her career. The
financial advisor, who had previously put a plan together for her,
had never bothered to ask her any of these questions, and is still
unaware of her health issues, marital status and job issues.
Needless to say, I reconstructed her portfolio. And now that she's a
client of CAIM, she'll get all the personal attention she deserves!
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Copyrighted March, 2008 CAIM LLC |
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